Amazon Is Developing Its Own Messaging App

17 July, 2017, 20:45 | Author: Yolanda Murray
  • Now Amazon eyes messaging app

The online retailer is working on its own stand-alone chat app called Anytime, according to Amazon Fire TV News.

According to a recent report from AFTV News, Amazon is looking to join the 3rd-party messaging landscape, with an app called Anytime in the works. It is also said to have encryption facilities so you don't have to worry about your personal details like the bank account or address. The report says that you will be able to directly use the chat service using your friend's name.

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Under development as "Anytime", Amazon's rumoured take on messaging sounds rather similar to Facebook's 1.2-billion users Messenger app.

We're in danger of heading back to the days of the late-90s/early 00s where we were overwhelmed by instant messaging tools, very few of which were compatible with one another. We expect more word to follow on this new app in the days to come. The focus seems to be messaging, including voice and video calls, but there's also mention of photo sharing with @mentions, as well as filters for photos and video with "special effects and masks". Users may also be allowed to color code conversations, listen to music in groups and share their location as well. Users can also choose to have their messages encrypted so that sensitive data cannot be accessed externally.

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The main goal of Anytime will be messaging, which you can fulfill either via text messages or via calls, in both voice and video formats.

The site also uploaded an image about Amazon's expected platform. It will allow users to chat with text and video in addition to playing games and engage with other Amazon services including shopping.

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If Amazon really has to kill it, then it has to think about getting into the mindset of customers. CNBC reached out to Amazon for comment but a spokesperson was not immediately available.

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