Facebook's New Video Platform Could Be Big for Travel Agents

12 August, 2017, 00:34 | Author: Gary Shelton
  • Introducing Watch a new platform for shows on Facebook

The move also allows the company, which has more than 2 billion monthly users, to go after more lucrative video ad dollars.

The launch shows include blogger Nusseir Yassin's "Nas Daily", which includes videos together with his fans from around the world, and another hosted by author and motivational speaker Gabby Bernstein. Each episode features a new child, a new chef, and a new recipe. "Watch is going to be a place where people go to watch shows and series, which makes it exciting for us". Watch can give a tough fight to platforms like YouTube, Netflix, Amazon Prime Videos and even the regular TV shows.

The new tab will be called Watch and will initially showcase videos created by the Facebok creators and also sponsored by the Facebook itself. Watch is basically the redesigned Video tab which is already available to US users.

Imagine that all these users that Facebook have gathered throughout the years; now, the Watch can also capitalize on the huge amount of audience and statistics they have.

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Why the Push into Original Programming?

It was reported then that the company spent over 100 million United States dollars to fund original video content channels from celebrities, digital video creators, and media companies.

Up until now, Facebook users have just been viewing Facebook Live streams, videos shared by friends, and original video series that appear on news feeds and the mobile app's video tab, which actually account for average of 100 million hours of video on the platform every day.

In any case, if you think that your video was wrongfully excluded from monetisation, you can always appeal in Video Manager and check the status of the appeal in the blue text below the monetization icon.

"The newsfeed, which [catered to] autoplay without sound, created this ecosystem of videos that are really different from what most video producers made before Facebook came along with their algorithm", said Solana Pyne, the executive video producer for publisher Quartz.

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In due course, Facebook says it will rollout 'Shows, ' the platform for episodic content, to all content creators.

Mark Zuckerberg, CEO and Co-Founder of Facebook firmly believes that "it's possible to rethink a lot of experiences through the lens of building community - including watching video." .

There were no restrictions on episode length, with the requirement being the shows lasted between two and 240 minutes an episode, one source said. For this reason, YouTube is introducing a new way for content creators to see if their videos are eligible for advertising, and how they are mapped against advertising categories. Let us know in the comment section below!

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