Facebook introduces a new food ordering feature

17 October, 2017, 00:51 | Author: Yolanda Murray
  • Now You Can Order Food On Facebook App

Several online services already offer food delivery, but that doesn't mean Facebook won't jump on board anyway.

Facebook has partnered with a number of food delivery services - Delivery.com, DoorDash, ChowNow, Zuppler, EatStreet, Slice, and Olo - and outlets - Papa John's, Wingstop, Panera, Jack in the Box, TGI Friday's, Denny's, El Pollo Loco, Chipotle, Five Guys and Jimmy John's - to give users a wide range of choice.

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It's an unusual new feature that's created to keep people on Facebook for longer, and it wouldn't be hugely surprising to see it come to the United Kingdom in the future.

From local spots to national chains, Facebook would connect a user with old favourites and new discoveries and order food by checking the ratings by friends. If a restaurant works with multiple delivery services, customers can select the service they prefer.

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Facebook has been testing this feature since previous year, and after responding to feedback and adding more partners, it's rolling the service out everywhere in the United States on iOS, Android and desktop.

Users can find the new option "Order Food" in the Explore menu in the Facebook app, where you can then browse area restaurants and click "Start Order" when you know what you want.

Now You Can Order Food Through the Facebook App
All Facebook is really doing here is launching an in-app browser so you can get a meal without ever leaving the app. Of course, the " Order Food " app is an attempt to keep Facebook users inside its app for longer periods of time.

Most people who order food already have accounts set up with individual restaurants and delivery apps, however. Facebook, at the time, affirmed it was an extension of its previous "Order Food" function by means of the Facebook Pages. It's available on iOS, Android and desktop.

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