With Expectations Low, Retailers See Victory On Black Friday

29 November, 2017, 01:03 | Author: Franklin Nunez
  • Macy's credit card processors stop working on Black Friday

As of Cyber Monday morning, Shopify says the biggest purchases were: 1,320,744 apparel items, 847,872 accessories, 521,939 housewares and 197,545 shoes.

The annual dip of 3.6% is a clear reaction to the impact of retailers spreading out offers over the week leading up to Black Friday, when footfall rose by 1.3% annually.

"Last year, sales were pulled forward by the increased November activity, and as we move into December, we're expecting to see a repeat of last year's pattern with footfall slow to build, after Black Friday has taken the stuffing out of bargain-hunters, but we're predicting a resurgence of activity in the last week before Christmas". The Corporation employees Amazon said that in the first five hours of "Black Friday" customers bought more than two hundred different products. That means we are all turning into hermit consumers, happily clicking away in our pajamas instead of venturing out during brick and mortar retail's officially designated shopping days.

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Many retailers are counting on the holidays to help fuel their turnaround plans, and Black Friday is the season's traditional starting point. Online sales were particularly robust, with Adobe Digital Insights reporting that Americans spent about $5 billion on Internet-based shopping. The media has simply grown tired of the Black Friday B.S.

Online purchases continue to steal a bigger slice of the holiday shopping pie.

But much depends on whether people are buying or just looking, and if they're buying things that aren't on sale as well.

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While consumers, of course, buy pet food and supplies all year round (the American Pet Products Association reports that pet industry spending for 2016 came in at a record high $66.75 billion, up from $60.28 billion in 2015-a 10.7 percent growth), the pet industry experiences strong seasonality spending just like any other consumer product category, according to John Gibbons, president of a Global Positioning System for Pet Businesses.

Macy's CEO Jeff Gennette said customer counts are higher and business was better in the North and Northeast even with fewer promotions from a year ago.

Some retailers have more of an uphill battle. There was little sign of the wild shopper frenzy customary of Black Fridays from last years.

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"I don't find anything good anymore at Sears", said Charles, a nurse with four children.

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