Snapchat's new design finally separates business and pleasure

30 November, 2017, 14:04 | Author: Marjorie Miles
  • Adam Rowe		@AdamRRowe

One of the main changes is the removal of the Stories page, as now "all private messages and user stories will now exist together on a "Friends" screen when you swipe right off the camera".

Spiegel has taken pains since going public to present his strategy as unique and not directly comparable to Facebook, which has seven times as many users and has copied some of Snapchat's most-popular features.

Friends Page - There's also a new Friends page that displays users' friends based on how they communicate with them.

The overhaul will be rolled out to a small percentage of users this week, before becoming more widely available "in the coming weeks". Without ever naming the company's arch-rival, Evan Spiegel blames it for the spread of fake news, for destroying human relationships, and weakening the media.

SNAPCHAT has completely redesigned its app today in a bid to attract new users by making it more appealing and less hard to use.

Clemson, Auburn, Oklahoma, Wisconsin are playoff top 4
Auburn and Georgia will collide in the SEC Championship Game, the first to be played in the new Mercedes-Benz Dome in Atlanta. Clemson also will face Miami for the ACC title and Oklahoma faces No. 11 TCU for the Big 12 title. "Alabama needs help.

Snapchat has unveiled a redesigned app that will now emphasize personalization while also creating greater separation between social interactions among friends and content from its media partners. When you open the app, you arrive at the camera page, where you can record Snaps to share with friends.

Snap Inc has already said the update will hurt its profits in the short term, but it's hoping more users will stick around (rather than jump to Instagram) because of the increased focus on friends.

The biggest redesign in the app's six-year history, announced Wednesday, features a new kind of algorithmically sorted feed that borrows ideas from the likes of Facebook and Netflix.

The new design changes also allow users to personalize their Discover page by subscribing and unsubscribing. Now Stories from friends will be added to the left-hand personal messages page while brand stories will remain in Discovery.

"With the upcoming redesign of Snapchat, we are separating the social from the media, and taking an important step forward towards strengthening our relationships with our friends and our relationships with the media", said Spiegel. Left swipe shows the content from the brands, creators and celebrities.

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"We believe that this balance of human review and machine personalisation provides the best content experience on mobile". "While blurring the lines between professional content creators and your friends has been an interesting internet experiment, it has also produced some unusual side-effects (like fake news) and made us feel like we have to perform for our friends rather than just express ourselves".

One thing that won't change about the app is that upon opening it, users will first see the open camera screen.

In addition to shuffling content and friends within the app, Snap is updating the algorithm used for Chat.

Or maybe it will as users become inundated and overwhelmed by a social media environment - primarily on Facebook, but also on Twitter - that has become bloated, noisy, and at times, toxic.

No ban for petulant Lukaku after Bong kick
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