Amazon Australia goes live in time to ruin rivals' Christmas

05 December, 2017, 02:24 | Author: Franklin Nunez
  • Inc annual cloud computing conference walk past the Amazon Web Services logo in Las Vegas Nevada U.S

Amazon has ended months of speculation and officially launched its online retail offering in Australia. This time it is very real.

"Incumbent Australian retailers will face stiff competition, and will be forced to offer customers more variety at competitive prices, and potentially same-day delivery at no cost", Ng said.

Its keenly anticipated entry into Australia's $300 billion retail market comes as traditional bricks and mortar retailers brace themselves for the impact of Amazon's arrival. There are no imminent plans to bring it here.

The products are listed across 23 categories, including clothing and shoes, video games, consumer electronics, tools, toys, home improvement, beauty products, and for the first time Amazon's Fire TV Stick. Are you happy?! Now get on with buying your old man USB cables for his birthday, because he keeps losing them.

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Braeuniger said Amazon will create thousands of new jobs and invest hundreds of millions of dollars in Australia.

USA internet giant Amazon launched in Australia today in time for Christmas, with retailers scrambling to cut costs and boost their online offerings as they brace for an expected shake-up of the sector.

The selection at Amazon.com.au includes millions of products offered by well-known Aussie brands such as Bonds and Sol-Sana, as well as small and medium-sized local businesses selling on Amazon Marketplace.

All the orders will be fulfilled from Amazon's fulfillment centre in Dandenong Victoria.

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Amazon did not say what time of day it would begin taking orders from its Australian warehouse, except to say it would be on December 5.

Amazon Fresh - the supermarket arm of the multinational - also isn't launching here just yet, which is good news for the Woolies at Marrickville Metro, who just spent a bundle on renovations.

"They can sell at whatever price they like, but I can't and Woolworths can't and Coles can't, how come Amazon can do what they like and break all of the rules but none of us can?" Amazon also sells its own brand of accessories like cables.

Rocco Braeuniger, country manager for Amazon in Australia, said focusing on customers and the long-term are key principles in the company's approach to retailing. The result will be an ever-improving customer experience driven by the regular introduction of new products and services that we hope customers will love.

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