Amazon Prime hits Singapore with a bang

07 December, 2017, 02:32 | Author: Yolanda Murray
  • Enlarge Image Some of the products available on Amazon Handmade.                  Screenshot by Ashlee Clark Thompson  CNET

However, to succeed in the market, Wang asserted that Amazon needs to play to its strengths because besides its two-hour delivery promise, consumers in Singapore expect Amazon's own products like Echo, Kindle and digital books to be made available to them, have access to more products and brands from the United States, as well as digital content like games and movies.

Amazon Company is expanding its emphasis on Southeast part of Asia after the internet business monster propelled its Prime administration in the country Singapore.

The Amazon Prime service includes member benefits such as, fast shipping, streaming, and gaming.

For the first time, and just in time for the busy holiday season, Amazon is extending its one- or two-hour Prime Now delivery service to goods sold on its Handmade site, which, as the name suggests, offers items made by artisans or small teams of local producers.

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While introducing the membership, the online retailer more than halved the threshold for free worldwide shipping to Singapore and also cut delivery times, hoping the deal will attract more shoppers to its platform that will now give access to more than 5 million items from Amazon U.S.

"Now with an even wider selection of worldwide items available for unlimited free global shipping, along with unlimited access to Prime Video and Twitch Prime, this membership is created to offer the best of Amazon".

Speaking about the launch of Amazon Prime, Jamil Ghani, vice-president of Amazon Prime International, said, "Prime membership is created to offer the best of Amazon".

Mr Ghani noted that Singapore customers are "hyper-connected and mobile-first" but declined to comment on whether a local Amazon online store is forthcoming.

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LiveUp offers users benefits such as rebates and discounts for RedMart, Netflix, Uber, UberEats and Taobao Collection.

These services would be sought now that the American retailer has ended its Free AmazonGlobal Saver Shipping service to Singapore.

That said, Amazon may consider adding these services in the future. "We will keep making Prime better, adding even more selection and benefits".

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