Apple Not Happy With Clothing Company Using The Name Steve Jobs

30 December, 2017, 01:25 | Author: Marjorie Miles
  • Apple Not Happy With Clothing Company Using The Name Steve Jobs

The company's Facebook page shows it makes jeans, T-shirts and bags, and carries a series of quotes from Jobs himself such as "Don't waste time living someone else's life". And the court does not seem to find fault with it, much to the chagrin of Apple that had sued the firm. Though they refused to reveal what sort of electronic items we can expect from them in the near future, a smartphone bearing the Steve Jobs logo will no doubt be mighty interesting, it must be said.

As The Verge reports, it started back in 2012 when Italian brothers Vincenzo and Giacomo Barbato realized Apple hadn't trademarked the name Steve Jobs, so they did instead. The battle in court lasted until 2014 but the company was not allowed to talk about their victory until the trademark was issued to them. They are the owners of the company "Steve Jobs", a clothing and accessory line named after Apple's iconic founder.

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The case not only covered the name but also the logo the brothers were using. Very similar to what the Apple logo looks like.

"However, the court ruled that the letter "J" isn't edible and therefore the bite could not be ripping off Apple's own iconic logo, and upheld the brothers' trademark". The Italian company's logo is a simple "J" with a bite taken out of it.

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The company plans to continue on with their clothing business and are basking on their win over Apple.

Thanks to Steve Jobs, Apple is no longer just a fruit, nor is it only associated with Newton. They had spent years designing clothing products for other brand names, but they chose to begin the process of setting up their own clothing company after becoming fed up with producing products for others.

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