Apple's Third 2018 iPhone Should Be the Best Value

26 January, 2018, 02:41 | Author: Marjorie Miles
  • iPhone X May Be Discontinued Later This Year

Apple is expected to unveil three iPhone models in September this year, and the rumor mill has already started churning out details about the phones.

"iPhone X would hurt product brand value & lineup of 2H18 new models if it continues to sell at a lower price after 2H18 new models launch: Lowering iPhone X's price after the 2H18 new models launch would be a negative to product brand value given 3D sensing and OLED display are features of the new high-price model".

Apple fans have been concerned that Apple might roll out the iPhone X design across all models this year, which could raise the price of smartphones. Every iPhone since the iPhone 6s (with the exception of the SE) has shipped with the technology onboard so it would be an odd move for Apple to make.

"We could very well end up seeing three devices this year, all following on from the iPhone X design".

According to research, around 20% of the iPhones sold in 2017 were iPhone X and 17% of iPhone 8 Plus were sold; around 24% of the iPhone 8 were sold in the 4th quarter of 2017.

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The additional controls are meant to appease iPhone owners outraged since Apple acknowledged last month that its recent software updates had been secretly slowing down older iPhones when their batteries weakened.

Bernstein also said December-quarter iPhone sales are shaping up in line with expectations, while March-quarter sales appear headed for a slightly higher-than-normal seasonal decline.

Other analysis firms also regard as the iPhone 8 and 8 Plus and iPhone X being the reason behind strong smartphone sales in the United States. However, the new iPhone X at $999 is quite pricey, particularly for cost sensitive markets like India.

In a note to investors on Wednesday, JPMorgan analyst Narci Chang and team said they recently "picked up more signs of weakening iPhone X orders".

This week CIRP and Canalys both released iPhone X sales data, and the two firms' results clearly contradict each other. JL Warren Capital has also lowered its iPhone X shipment forecast from 30 million to 25 million units.

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An analyst says the new model's disappointing sales could lead to the phone being canceled - with production stopping as soon as this summer.

Ming-Chi Kuo, a renowned Apple boffin who works for KGI Securities, said one of this year's Apple handsets will be a 5.8-inch iPhone X sequel. If Apple kills iPhone X this year, it won't be because of low shipments. The third device would feature a 6.1-inch LCD screen.

3D Touch lets you press your phone's screen harder to access secondary options.

According to the China Times, which cited sources, Apple is planning to use Japan Display's Full Active LCD technology.

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