Amazon goes global and is teaming with Best Buy

19 April, 2018, 02:05 | Author: Marjorie Miles
  • Amazon Fire TV

The Richfield, Minn. -based retailer will roll out almost a dozen 4K and HD Fire TV Edition models from Toshiba and Insignia, the latter of which is one of Best Buy's private-label brands, starting this summer.

There are more than 10 models to choose from at launch, available at Best Buy's online and Amazon stores.

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It's something of a peace offering by Amazon, lulling Best Buy into this idea of a fantasy land where the two companies can work together in ideal harmony. Media reports said that Bezos said on Tuesday the partnership could not have happened if the two companies did not trust each other.

U.S. customers will be able to buy the first Fire TV Edition smart TV from Toshiba starting this summer, with more models coming in 2018.

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The news is the latest effort by Amazon to get its growing line of electronics in front of consumers. Google has already launched Android TV with its Google voice assistant. For example, Fire TV OS can integration with other live over-the-air (OTA) broadcasts, and other devices that may be connected through the HDMI port of your TV, such as a PlayStation. These new TVs will be exclusively sold at Best Buy's retail stores across the country and they will obviously be available for purchase through Amazon.com as well with Best Buy being the third-party seller.

Amazon Chief Executive Jeff Bezos, and Best Buy CEO Hubert Joly introduced the smart TV partnership at a Best Buy store in Bellevue, Washington, not far from Amazon's Seattle headquarters. The Fire Edition TVs by Insignia and Toshiba are created to work seamlessly with Amazon's own voice assistant Alexa. The first models will appear over the summer as part of the multi-year deal.

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If you're confused to hear that Amazon and Best Buy are working together on something, it's because the deal with Best Buy is one that benefits both parties. Worldwide variants of the TVs for other countries are yet to be announced. The feature means users can effectively get all of the services and apps they access on a Fire TV - such as Netflix, HBO, and Amazon Video - without having to add a set-top box. We do this by solving technology problems and addressing key human needs across a range of areas, including entertainment, productivity, communication, food, security and health. There's a dedicated section of the home screen for Amazon Prime TV Shows and Movies, plus a nifty remote that can call up Alexa on demand.

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