Twitter and Disney/ESPN strike deal on live content

02 May, 2018, 01:21 | Author: Gary Shelton
  • Twitter Gets Live ESPN Shows In New Deal

Walt Disney Co.is working with Twitter Inc.to create live sports programming and other content for the social-media platform, part of a push to turn Twitter's service into a destination for premium streaming video. The sports network will introduce Twitter audiences to SportsCenter Live, which will feature a mix of analysis and reporting, and Fantasy Focus Live, a video version of the ESPN podcast that will now stream live daily from the social media site.

Live Nation Concert Series Live Nation and Twitter are expanding the Live Nation Concert Series to include more concerts and adding access to live streams of Live Nation's marquee festivals including BottleRock and Bonnaroo.

Twitter's head of content, Kay Madati, explained that the new deals are a result of consultations with users around what they want to see on the platform: "People on our service tell us directly what they want to see through conversations on Twitter". All of these entities will offer live content for Twitter which is going to be launched under a new agreement that will be announced at a later date.

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For now, Reuters can more effectively monetize replay clips and segments than live programming, since replays can be watched asynchronously throughout the day and brands are more comfortable with well-heeled pre-roll formats than testing out live news sponsorships (especially considering that the most popular live news is often natural disaster or tragedy). The new list of originals doubles the number of Twitter Shows from the network's 16 options previous year.

The quantity of video views daily on Twitter has almost doubled over the previous year, and the format contributed more than 50% of ad revenue for the last two quarters.

BuzzFeed News: AM to DM's coverage is also slated to include a segment focusing on women. F1 plans to produce a live post-race show exclusively on Twitter and hosted by broadcaster Will Buxton. In cutting its new video deals, the company almost doubled its number of video shows, from 16 to 30.

Conte backs Cahill for England World Cup spot
Conte added: "We're talking about a player with great experience". I think he has to make the best decision for the national team.

On Monday evening Twitter also revealed plans to pair some of its top creators with brands for in-stream video partnerships. There are a number of ways the publishers can strike ad deals, integrating brands into the content, showing commercials, and letting the advertisers sponsor tweets around the shows.

While Twitter has built a solid core base of celebrities, politicians and journalists, it has failed to match the broader appeal of Facebook and other social media platforms, hurting its ability to bring in ad revenues.

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